Privacy policy
Gravity Forms
The Gravity Forms plug-in (from Rocketgenius, Inc.) is used to display our forms.
When a form is submitted, the data is stored in the WordPress database. Any personal data is also stored here. In addition to the completed fields, the form also stores the user’s IP address. We do this to block possible spammers.
This information is not shared in any way with Rocketgenius.
Savvii BV
ActiveCampaign
The marketing automation system used is ActiveCampaign. This database system stores data relating to individuals/companies. Items of personal data that may be stored in it are: Name, Position, Company Name, Email address, Phone number, Website, Address.
In addition to the above data – if you give us permission to install cookies – we also track which pages you visit on the website. This allows us to offer you content that matches your interests.
Our newsletters and email campaigns are also sent using ActiveCampaign. When doing so, we keep track of who clicks which link so that we can see what type of content appeals best to the target audience of the newsletter/campaigns.
The data in ActiveCampaign is hosted by them through AWS in the USA. For more information see ActiveCampaign:
Google Analytics
Google Analytics (GA4) is used to track our website traffic. Website performance and the effects of marketing activities are analysed using this tool. Among other things, GA4 registers:
- The location from which you visit the website
- The source that led you to this website
- The length of time you stay on this website
- The pages you view
- The level of interaction (engagement) with the pages visited
- The device/operating system/browser that you are using
- The forms you complete
GA4 uses IP addresses to link a town, continent, country, region and subcontinent to a user. IP addresses and users’ personal data are never stored. The data that is collected is stored for up to 14 months and also processed on servers within the continent where the organisation is located. Within the data set collected, it is possible (upon request) to delete the data of a specific user. If you want to prevent the collection of data from a website visit, you can install the Google Chrome opt-out browser add-on.
The collection and processing of data is anonymised and no data is collected or processed by third parties. Google may provide information to third parties if Google is legally required to do so, or to the extent that third parties process the information on Google’s behalf. We have signed a processor agreement with Google, thereby preventing Google from using the analytics information obtained for other Google services.
Google Tag Manager
This website uses Google Tag Manager. This allows us to manage various (tracking) codes (tags) on the website. Tag Manager itself does not register any personal data and only ensures that certain tags are or are not activated.
The data stored by Google is hosted in the USA.
Google Optimize
We regularly test our website to identify the page variant on which a visitor best reaches his/her goal. We do this with the help of Google Optimize, which we use to test two or more different variants of the same page. Google Optimize keeps track of which page variant you have viewed and which page you click through to on the page in question.
The data stored by Google is hosted in the USA.
Google Fonts
The website uses fonts via Google Fonts to ensure that the website matches our corporate identity. When you visit this website, your browser loads them into your cache to display text correctly. To do this, your browser connects to Google’s servers, allowing Google to see that you are visiting our website from your IP address.
The data stored by Google is hosted in the USA.
Google reCAPTCHA
This website uses “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”). The reCAPTCHA function checks whether the forms on this website (for example, the login and contact forms) are completed by humans (and not bots). Once you visit our website, reCAPTCHA creates a behavioural analysis of the interaction between your browser and the website. This contains no personal data, but does include scroll behaviour, mouse behaviour, and the time on pages. The data is sent to Google’s servers and analysed.
ReCAPTCHA makes it more difficult to abuse the website through a brute-force attack, phishing, or spam.
YouTube
Videos on the website are in some cases hosted by YouTube, which is part of Google. YouTube keeps track of which videos you view and how far you have viewed a video.
The data stored by Google is hosted in the USA.
Microsoft Clarity
We use Microsoft Clarity to measure the user experience/user friendliness of our website. Microsoft Clarity collects anonymous usage information from our website, including the pages you visit, and generates heatmaps and recordings based on mouse movement/clicks and scrolling. Microsoft Clarity does not collect completed form fields or personal information.
Zapier
Zapier is used to connect certain services with each other. Data you enter in one service can be forwarded to another service via a ‘Zap’ (a connection between two services in Zapier). For example, from Typeform to ActiveCampaign.
Zapier stores the login credentials of each service in encrypted form. They are needed for running the zap. That data is used only for the zaps. This data is hosted at Zapier by AWS in the USA.
Typeform
Typeform is an external forms tool that we regularly use for questionnaires in addition to Gravity Forms. The answers to the form fields – which in some cases include personal data – are stored on Typeform’s servers via AWS in the USA.
In some cases, the completed forms are also forwarded to Activecampaign and the website.
Third-party tracking
Some third-party tracking codes (services) are used on this website to display ads that match the pages you have visited on our website. Services where we display these ads are offered by Google and LinkedIn.
If you have an account with one of the above parties, their privacy policy may state that they can link your visit to our website to your profile on their website. As a result, your visit to our website may be shared with the parties listed below.
We as Rotero do not share personal information with any of these services.
- Google Ads (privacy policy)
- LinkedIn Ads (privacy policy)
Cookies
In our Cookie Statement, you can find a summary of all the Cookies running on this website.
Changes
This Privacy Statement is subject to change. Changes to this Privacy Statement are posted on the website.
Questions
If you have any further questions about this Privacy Statement, please contact us.
