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Privacy Statement

Privacy Statement - Rotero

Date of last amendment: 23-11-2023

At Rotero Holland & Rotero Belgium (hereinafter: Rotero), we take your privacy seriously. In this privacy statement, we explain what data we collect, why we collect it, and how we handle it.

Contact details:

Rotero Holland bv
Pompmolenlaan 21
3347 GK Woerden
0348 – 495150

Rotero Belgium bvba
Wayenborgstraat 10
2800 Mechelen
015 - 451 840

Questions? Please contact our AVG employee at

What data do we collect?

Depending on your interaction with us, we collect the following data:

  • Company name
  • First and last name
  • Gender
  • (Business) Address
  • (Business) Telephone number
  • (Business) Email address
  • IP address
  • Location data
  • Information about your activities on our website
  • Information about your browsing behavior across different websites (for example, because this company is part of an advertising network)
  • Internet browser and device type

Special and/or sensitive personal data

We do not collect information from visitors under 16 without parental consent. Therefore, we advise parents to be actively involved in their children's online activities. If you believe that we have collected data from a minor without justification, please contact us at We will delete this data.

Why does Rotero process your personal data?

Rotero is committed to providing you with optimal and personalized service. Processing your personal data allows us to:

  • Personalize and improve our services.
  • Inform you about news and updates.
  • Deliver purchases and services to you.
  • Comply with legal obligations.

How long do we keep personal data?

Your data is stored for a maximum of 10 years. You can request to view, amend, or delete your data at any time.

Sharing personal data with third parties

Your personal data is only shared with third parties if this is necessary for the proper functioning of the website, to optimize the website, to execute an agreement with you, or to comply with a legal obligation.

Google Analytics

We use Cookies on Rotero's website. On, we use Google Analytics to track how users use the website and how effective Rotero's Google Ads advertisements are on Google search result pages. Visitor data is also used for analysis of visit and click behavior on the website. Rotero uses this information to improve the functioning of the website. This data is anonymized as much as possible and is not provided to third parties.


We use Hotjar to better understand the needs of our users on our website and to optimize our service and user experiences. Hotjar is a technology service that helps us better understand our users' experience (e.g., how much time they spend on which pages, which links they click on, what users like and dislike, etc.) and this enables us to build and maintain our service with user feedback.

Hotjar uses cookies and other technologies to collect data on our users' behavior and their devices. This includes a device's IP address (processed during your session and stored in an anonymized form), device screen size, device type (unique device IDs), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information in a pseudonymized user profile on our behalf. Hotjar is contractually forbidden to sell the data collected on our behalf.

We have entered into a processing agreement with Hotjar to ensure that your privacy data is optimally protected. Hotjar fully complies with the provisions of the AVG (GDPR).


We use the lead generation service of Leadinfo B.V., Rotterdam, Netherlands. The tool recognizes company visits to our website based on IP addresses and shows us publicly available information, such as company names or addresses. In addition, Leadinfo places two first-party cookies to evaluate user behavior on our website and processes the tool domains from form entries (e.g. "") to correlate IP addresses with companies and improve services. More information is available at On this page:, you have an opt-out option. In case of an opt-out, your data will no longer be recorded by Leadinfo.


Rotero uses LinkedIn Insight Tag, a tracking and analytics tool, provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. With the LinkedIn Insight Tag, data can be collected about the visits of members to our website, including the URL, referrer, IP address, device- and browser characteristics, timestamp, and page views. This data is encrypted, anonymized, and the anonymized data is deleted within 90 days.

LinkedIn does not share personal data with the website owner but provides aggregated reports about the website audience and advertisement performance. LinkedIn also offers retargeting for website visitors, allowing the website owner to display personalized advertisements on his website using these data, but without identifying the member.

The purpose of data collection is to analyze visits to our website and campaign results to provide you with interesting information. LinkedIn members can manage the use of their personal data for advertising purposes through their account settings. For more information about privacy on LinkedIn, see LinkedIn's privacy policy.


We use cookies to improve the user experience on our website. Cookies are small text files that are stored on devices when visiting a website. They help remember preferences and track site usage.

We use cookies to ensure that our website works optimally, to understand how visitors use our website, and to improve accordingly. And also to offer content and advertisements that are tailored to user preferences and behavior.

Types of cookies we use:

  1. Functional cookies – Necessary for the smooth operation of the website. They remember user preferences such as language and login details.
  2. Analytical cookies – Using the Google Analytics program, these cookies provide insight into the use of the website.

Name: UA-1909856-1/G-XZJM7VN2SR

Purpose: Tracks website visits

Storage period: 14 months

  1. Tracking cookies – Tailor content and advertisements to user behavior.

Users have the freedom to accept, refuse, or delete cookies through browser settings. At your first visit, we informed you about these cookies and asked for your consent.

In addition to the cookies set by us, our website may have third-party cookies, including advertisers or social media platforms.

Accessing, adjusting, or deleting personal data

You have the right to access, correct, delete, and transfer your data. For requests regarding access, adjustment, deletion, or transfer of your data, or for withdrawing consent or making an objection, you can email


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Rotero Belgium   Rotero Holland
Wayenborgstraat 10   Pompmolenlaan 21      
2800 Mechelen   3447 GK Woerden
Belgium    The Netherlands
T: +32 (0)15 451 840   T: +31 (0)348 495 150
E:   E:
VAT: BE0433082828   VAT: NL008174210B01
Privacy Statement    


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Rotero is part of Rotero Holding